Dealer Car Search
High-volume web design and development at scale — personally building 1,714 dealer websites, 308 custom logos, and 65 SEO packages as part of a five-person team.
Overview
Dealer Car Search is a leading provider of websites for car dealerships. On a five-person web team, I strategized with clients, then designed and launched new sites while maintaining daily updates across a shared portfolio of 5,000+ active dealer websites.
The challenge
Deliver modern, on-brand, high-converting websites at volume — each dealer different — while the whole industry shifted to mobile-first, and keep quality consistent across thousands of live sites.
- Ship polished sites fast without reinventing every build
- Hold a consistent, modern standard across a huge live portfolio
- Adapt each site to a different dealer brand
Approach & process
I built reusable templates and components, set wireframes and brand direction, and shipped responsive, production-ready builds in HTML5, SASS, CSS3, Bootstrap, JavaScript, and jQuery — a repeatable system that made volume possible without sacrificing craft.
The solution
A standardized, mobile-first experience that dealers could make their own — modern, fast, and consistent across the network.
Outcome
Over six years I personally produced a substantial body of work on top of maintaining the shared portfolio: