I design and ship AI‑native products — from UX research and product strategy to polished UI and working prototypes. Design craft, moving at AI speed.
End‑to‑end design and delivery for teams and founders — with AI woven through every stage to move faster without cutting corners.
Research, flows, wireframes, and pixel‑tight UI — the full arc from problem to shippable interface across web, iOS, and Android.
Design AI assistants, agents, and AI‑powered features that feel trustworthy and useful — with the prompts, flows, and guardrails behind them.
Fast, modern, mobile‑first sites — built to convert and fully client‑owned. From brochure sites to custom web apps.
Component libraries, tokens, and airtight engineering specs so design intent survives all the way to production.
Lead capture, follow‑up, booking, and internal tools wired together — so the busywork runs itself and nothing slips.
Logos, brand systems, and the graphic language around them — identity that reads as confidently on a phone as on a billboard.
Clear, packaged ways to work together — each delivered as a finished asset you own outright.
Brochure sites to custom web apps — modern, fast, and yours to keep.
On‑site AI chat & receptionists that answer questions and capture leads.
Logo, palette, type, and assets — a complete identity system.
Lead‑gen, follow‑up, and booking flows that run on their own.
Dashboards, trackers, and internal apps tailored to the business.
Five projects that show the range — product and UX at scale, 0‑to‑1 startups, brand, and my newest AI‑built work.
Product design across a mobile device management and connected‑worker safety platform. Quarterbacked development with the VP of Product and took it from zero engagement to a daily‑use utility employees rely on to do their jobs.
View case studyA suite of production tools built with Claude — client pipeline trackers, live dashboards, and design‑to‑spec pipelines that compress weeks of work into hours.
View case studyPersonally designed and built 1,714 dealer websites as part of a five‑person web team on a shared portfolio of 5,000+ active sites. Wireframes, branding, and responsive production builds in HTML5, SASS, CSS3, Bootstrap, and JavaScript.
A startup delivering hole‑by‑hole drone flyovers to golfers. Led UX/UI on the WordPress‑based platform, plus naming, branding, and the marketing site — designing tailored solutions to boost user engagement.
View case studyAn online course platform built on Teachable. Designed the UX/UI and brand to improve course accessibility and the student experience, alongside the site and marketing materials.
View case studyPartner directly with the VP of Product Management to quarterback development across every supporting team (Product, Platform, Web, iOS, Android). Ran a user‑centered process end to end and transformed the platform from zero engagement into a daily‑use safety utility employees rely on — now building AI‑powered agents, automations, and design‑to‑spec pipelines that cut cross‑team hand‑off time.
Eleven years of independent design across web, mobile, branding, and marketing — including Senior UX/UI Designer for Aerial Golf (2016–2018) and The Shooting Guy (2017–2018). Now expanding into AI‑powered products, automation systems, and client‑owned websites.
As part of a five‑person web team, personally designed and built 1,714 dealer websites — plus custom logos and SEO packages — on a shared portfolio of 5,000+ active sites. Shipped modern, responsive builds in production with HTML5, SASS, CSS3, Bootstrap, JavaScript, and jQuery.
I'm Michael — a product and UX/UI designer with 11+ years of range across product design, brand, and web. I care about the details users feel and the systems teams rely on.
What sets my work apart now is AI. I design AI‑native products and use AI to compress delivery — shipping research, prototypes, and production‑ready tools in a fraction of the usual time, without losing the craft.
Based in Louisville, KY. Currently designing at TRUCE Software and taking on select client work.
I'm currently accepting new clients for product, UX/UI, web, brand, and AI work. Tell me what you're working on.
